by Sora
Society by Sofleur · Riyadh
You noticed something— and it noticed you back. Some things choose their next guardian.
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Found at Society by Sofleur

Hermès Birkin 40

Vert Anis · Clémence Leather · Palladium Hardware

A vibrant Vert Anis Birkin in soft, pebbled Clémence leather — one of Hermès's most beloved leathers for its relaxed drape and patina that only deepens with time. 40cm. From a private archive.

A question from SO. by Sora

Imagine this coin represents everything you own — how will you spend it?

We believe luxury isn't what's new—
it's what endures.

The manifesto

"Luxury isn't what's new, it's what endures. We seek pieces with a pulse — the curve of a handle, the patina of time, the quiet story waiting to go on."

The origin

It began with
400 personal pieces.

In 2018, Princess Sora stood before her own wardrobe — decades of extraordinary objects, each holding a story — and asked a different kind of question: what if luxury could move forward, rather than simply accumulate?

SO. by Sora was born from that moment. Not as a resale platform, but as a philosophy. A curated world where beautiful things find beautiful continuations.

400+ Pieces from her personal archive
2% Of every sale to Ahyaha Foundation

The art of curation

We do not simply collect.

We compose.

"Our clients are not consumers; they are collectors, archivists, and the next authors in an object's story. To own a piece from SO. by Sora is to become a guardian of its legacy."

i.
Initial Inquiry Your piece is considered with care before anything else begins.
ii.
Expert Valuation Authentication and provenance — we know what endures.
iii.
Curation & Presentation Each object is styled, photographed, and given its own editorial moment.
iv.
A New Beginning The piece finds its next guardian. The story continues.

The vision

Imagine a world where
nothing beautiful is wasted.

Every piece in circulation saves something — a story, a resource, a future. The more we rotate, the less we consume. The more we share, the more we connect. Luxury is not what you acquire. It is what you choose to pass forward.

What we stand for

Authenticity

Every piece is verified. Every story is true.

Curation

Not everything is chosen. Only what endures.

Hospitality

We extend the warmth of a host, the knowledge of a connoisseur.

Sustainability

Circularity isn't a trend. It is the only responsible luxury.

Every exchange is an act of giving

The 2% that moves the world.

When a piece is sold at SO. by Sora, the consignor gives 2% to Ahyaha Foundation. And so does the buyer. Every single transaction becomes a double gift — a small revolution that grows with every exchange.

2%
Of every sale — SO. by Sora gives to Ahyaha

This is not only SO. by Sora. Every project in the Sora Saud family carries the same commitment — including this restaurant. The meal you just had? It already gave back. You are already part of the mission.

Ahyaha Foundation
أحياها
Ahyaha Foundation
Abdulaziz bin Talal & Sora bint Saud
Foundation for Human Development
Visit ahyaha.org ↗

The only luxury rule that matters

A philosophy. A practice. The only thing standing between a world of beautiful things and a world of meaningless ones.

You belong here

You are not a consumer.
You are a collector.

An archivist. The next author in an object's story. When you choose SO. by Sora, you choose to carry something forward.

@so.bysorasaud

Continue the journey

The pieces live here.
And so do we.

Visit us at Society by Sofleur, Riyadh — where every piece tells its story in person.

Society by Sofleur · Riyadh, Saudi Arabia

Part of the Sora Saud family

Each brand in our family is built on the same foundation —
beauty, purpose, and the belief that luxury should leave the world better.

Giving pre-loved items a new story

SO. by Sora

by Sora — Preloved Luxury · Riyadh

Every piece here
is waiting for its
next chapter.

Consignment & enquiries info@sobysora.com sobysora.com